We’re giving Vogue Scandinavia a break. The fifth edition is out, so….is vogue Scandinavia better than DANSK? No. So instead of popping up to Vogue House in Hanover Square, London, we’ve picked up a copy of the thumping 47th issue of Dansk.
Dansk means Danish and the magazine has celebrated its 20th year as an avantgarde, rebellious fashion frontrunner magazine. It was cool, woke, avant, off-piste etc before the current cultural wave.
Editor Uffe Buchard and creative director Kim Grenaa say in their farewell speech: “We have always promised eachother that Dansk will forever remain a physical magazine… For we have never wanted to be demoted to online mediocrity.”
The pair bow out on a high: “Better to go out as Marilyn Monroe than Marilyn Manson…right?
“Throughout it has been our passion to come out with a magazine that expressed the time and the fashion it spawned, filtered through a Scandinavian world view.”
DANSK and online Magazines
At £7.50 or $13.50 it is half the price of Vogue Scandinavia and twice as thick and glossy. But the march of online publications is difficult to compete with and so all good things must come to an end. Vogue Scandinavia, of course, is mainly an online publication.
With Dansk now over, you can buy back issues from many different third parties online. But look at some old covers here, quite out-there fabulous.
And getting hold of a copy Vogue is not like the old days. Unless you live next to Vogue House in London’s Mayfair or any of the other (very few) retail outlets, it’s online orders at eye-watering costs.
In defence of Vogue Scandinavia, it is new and feels as if it is trying to find its feet. So much so it barefly feels Scandinavian – while Dansk has had two decades to create its own brand.
Last But Not Least – Is vogue Scandinavia better than DANSK? It’s NO
Vogue Scandinavia is tampering with its own sister publication’s tried an tested brand. British, US and French Vogues have been the world’s leading lossy fashion magazines for decades. With new editor of British Vogue, Edward Enninful, the UK version has evolved into a gloriously grownup publication. It now celebrates glamour in all its shapes and colours and ages – a true inspiration.
Meanwhile, Vogue Scandinavia looks as if it actually would rather be another sort of magazine. It sticks its head in the clouds and content is missing the mark. The Nordic countries are current head of class in interior design, film and jewellery. Those areas really don’t get much space in Vogue Scandinavia.
If, after all that, you’re up for some extra style talk – check our post on the two stylish royals: the Duchess of Cambridge and Crown Princess Mary of Denmark…they probably don’t read either of the two magazines…but they certainly get great fashion inspo from somewhere.